Your reputation as an author is as important as the book you’re writing. You’re going to need some management if you want to improve your image as a writer. In any case, being an author entails plenty of things, and author brand management is a crucial component that can’t be neglected.

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In this age of hard selling and deliberate consumerism, you can barely go five feet from your home without running into an advertisement of some sort. Billboards, magazines, television, radio, and in recent years, social media, have all become too familiar that the competition has become grueling and even more difficult. And this is no different in the publishing industry.

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Sales is important for many writers and book publishers out there who are in it to make waves in the world of writing. With that in mind, one can be forgiven for saying that sales is one of the most important aspects of publishing a book.

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