Images are considered as vital assets for digital marketing. On social media, you can observe how visually appealing content can go viral and get rave views.
The LitFire Blog
We post the best advice, research, how-tos and insights on book publishing & marketing.
To judge a book by its cover—let’s be honest, it’s something we all do. While it’s said that beauty is in the eye of the beholder, there’s an aesthetic common ground we can all agree on. A good cover is a memorable first look that invites one to flip the page and get reading.
In a world of booktubers and book trailers, the publishing industry has grown by leaps and bounds. Thus, the modern author is one who self-publishes books and sells independently. Digital marketing’s importance to authors lies in how it brings you beyond the bookstore. Even bestselling authors never underestimate the importance of a significant online presence. Read More »
A starter pack is defined as a set of things that are useful when performing an activity or heading somewhere for the first time. Self-publishing comes with its own starter packs. With traditional publishing still seen as the standard despite its shortcomings, self-publishing is seen as a risky investment. The Glow package is our Read More »
Digital marketing has transitioned from newcomer to mainstay in just the few years since it existed. Today there is barely any industry that digital marketing hasn’t penetrated.