The New Marketing Tool: Social Media Content

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June 24, 2016

Remarkable Ideas for Irresistible Content in Social Media

Social media content refers to the posts you share on social media platforms, like Twitter, Facebook, LinkedIn, YouTube, and Instagram. As a writer, these contents will lead followers to your book page, book review posts, or any websites and pages that you want them to see. However, the shelf life of a social media content is limited. An average content has a lifespan of two minutes to three days, depending on the social platform. Since your social content cannot live forever, you need to design a social media strategy that is both powerful and potent.

So what type of contents do you exactly post in social media?

According to a marketing research, 74% of Millennials take cues on social media before making purchases. In fact, a whopping 50% of these consumers admitted to buying products based on social media recommendations. These incredible statistics are not going to change any time soon. This means that when these Millennials grow older, their social media consumption will remain high, and social networking sites will be a top marketing tool in reaching consumers. Below are some expert tips on how your social media content calendar should look like when publishing a book:

1. Humorous articles

Humans subconsciously look for something to make them feel good. That is why funny, inspirational, and amusing articles are more likely to be shared across the web, as opposed to depressing and sad ones. So make sure to throw valuable or laughter-evoking articles in your social media plan.

Social Media Content Marketing

2. Each social media platform is different

Social media content marketing is not a one-size-fits-all kind of thing. You need to understand your audience to know what to post on your social media. For example, members  of Google+ are eager to acquire information about a specific subject;  Facebook users want to catch up with friends; and LinkedIn users want to know about the latest industry news that they find useful. Tailor your contents based on the social networking site that you are going to use.

3. Recycle old posts

Other social media marketers might oppose to this idea because recycling old posts can sometimes send off a lazy vibe. However, through a smart social media content calendar template, you can reach your audience, and build a stronger bond with them. Turn your old posts into a slide share, a white paper, or an infographic. Or you can simply tweak some words to prevent users from thinking that it has actually been published before. Lastly, make sure that it has been weeks since you posted the same content to avoid being labeled as a spammy marketer.

4. Talk smart-never trashy

Always put your best foot forward when doing social media marketing. If possible, engage people in an intelligible conversation.  According to a psychological theory on the Halo Effect, people think that intelligent individuals have good work ethics and able to handle challenging matters. Building a reputation is not easy, but just like companies, marketers should also put a façade. If people think you are a highly intellectual being, they will think that you only produce high quality products. This is specifically important in writing career. You have to build credibility in order to attract your target audience.

5. Never sell out

There is a reason why door-to-door salesmen are dreaded in most households. They often appear intrusive and annoying. It may sound sensible to start promoting your books on your social media accounts, especially if you have already gained quite a number of followers.  Social media users are quick to sense sales pitches, so do not sell. Nothing is more disappointing than losing all your hard work because of one mistake. Just concentrate on building a rapport by sharing positive, and valuable content, and all your hard work will pay off one day.

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