The Brand behind the Book: Independent Authors and Digital Marketing

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September 13, 2018

Digital Marketing

Digital marketing has transitioned from newcomer to mainstay in just the few years since it existed. Today there is barely any industry that digital marketing hasn’t penetrated. So what does digital marketing mean for the self-publishing author?

Publishing a book is a feat in itself, but it isn’t the final destination. In order to be read, the independent author needs to promote. Authors gravitate toward self-publishing because of the freedom and control, but they may still seek a support system to put their books out there. This is where digital marketing comes in, a service that’s best undertaken by professionals.

The Author Brand Management Program is LitFire’s flagship initiative, overseeing an author’s online presence with the purpose of boosting book sales and reader engagement. Our dedicated ABMP team writes press releases, social media posts and blog entries on author websites.

Authors can sign up for plans that start at three months and go all the way to a full year. The results of optimization are immediately observable. Each package’s inclusions cover everything a self-publishing author would need.

Your masterpiece may be in the form of pages, but book promotions are a multi-medium affair. Go beyond typical advertising channels and word of mouth with LitFire’s Author Brand Management Program.

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