5 Great Social Media Campaigns for Your Book

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July 8, 2015
image credit: businessblogshub.com
image credit: businessblogshub.com

Just got your new book published? Want to promote an old book and get it back out there? Fear not. With social media you can promote your book with little to no cost at all!

In today’s digital age, book promotion can be done in just a few clicks and taps. Today, we’ll talk about five great social media campaigns you can use to create some publicity for your book. These are the following:

  1. Promote Your Book on Facebook

    According to statistics, there are over 1 billion active users on Facebook. This makes it one of the best venues for holding your book’s social media campaign. Imagine if you are able to attract even just 0.1% of Facebook’s population. You’ll have about 1 million users following you and they can also be the potential readers of your book.

    When using Facebook to promote your book, you can do the following:

    • Hold giveaways. One way to do this is by letting your followers share a particular post as a requirement and then choosing the winner randomly.
    • Announce updates, and book releases. It would be best if you include images or videos in your posts as people are more likely to pay attention to visuals.
    • Use a Facebook app to upload the first few chapters of your book. Doing this will give your readers a sneak peek into your book. If they like it, they would get a hold of the entire book.
  1. Interact with Your Readers on Twitter

    Famous authors like John Green, Stephen King, J.K. Rowling, Paulo Coelho, Veronica Roth, and Margaret Atwood are just as active on Twitter as any other social media junkie out there. Their frequent posting on the social networking website and their responsiveness to their followers’ tweets are two of the things that have helped them maintain, and even boost, their popularity online.

    Remember, it’s not just the follower count that matters. The level of interaction and engagement with users is far more important in promoting your books on Twitter.

    The following are some tips for you to increase user engagement on your Twitter page:

    • Make the most out of the tweet character limit by shortening your links using websites like bit.ly, goo.gl, buff.ly, etc. Doing this will give you more space to write on.
    • Put a hashtag in your keywords to make your tweets visible to everyone who are interested in the particular keywords you’ve included.
    • Follow your potential readers. This way, they could check out your profile and find out you have a book that they might like.
    • Always be responsive to tweets. People love it when their tweets are replied to. If your readers ask you questions about your book or about anything at all, make sure to reply to them.
    • Stay away from shameless book promotion 24/7. Entertain your followers, keep them interested, and the rest will follow.
  1. Spark Potential Reader’s Interest on Pinterest

    Pinterest is like an online bulletin board where you can pin pictures of all sorts. It allows you to create your own boards, pin your own pictures, re-pin other people’s pictures, and even share multiple boards with multiple users. It is a great tool for authors like you because you can post promotional materials for your book in a creative way. Other users can easily re-pin your pins to their own boards, making it visible to all of their followers.

    Another thing that you can do is pin images from your own blog or website to your Pinterest boards. This way, your pins will come with a link to their source, redirecting users to your blog where they can know more about your book.

    You can also spark your potential readers’ interest by doing the following:

    • Pin images containing interesting quotes from your book. If they like the quotes, they’ll want to read more.
    • Pin your professionally-made book cover, along with the book description.
    • Dedicate an entire board to fan art submissions.
  1. Post Book and Author Updates on Tumblr

    Contrary to popular belief, Tumblr isn’t just for cats, memes, and teenage angst. It can actually become a great place to promote your book. Need proof? Well, best-selling authors like John Green, Rainbow Rowell, Veronica Roth, and Neil Gaiman are just some of the many authors who use Tumblr to promote their published books, post updates about their upcoming books, let their followers know their interests, and invite their readers to take a peek into their lives through their blogs.

    You can do a lot of things to promote your book on Tumblr, such as the following:

    • Write an online journal through a text post.
    • Show excerpts from your book through quotes.
    • Upload photos, audio files, and videos that your followers would love to reblog.
    • Customize your Tumblr blog theme to make it more ‘you’.

    Tumblr is where numerous fandoms are made as well. If you generate a huge following and engagement with other users, you’ll make buzz in no time. All in all, it’s a great place to promote and advertise your book for free to millions of enthusiastic netizens!

  1. Recommend Your Book to Readers on Goodreads

    Goodreads is the ultimate heaven for newbie and veteran authors alike. If you’re just starting out in the business, you can trust this website to help you reach millions of people who are eager to look for a new book to read. If you’re book just got published, it is a great venue for gathering reviews from numerous readers worldwide. These reviews will help users decide if your book is worth the read or not. Goodreads is the king of self-serve advertising for all types of books.

    Goodreads also has an Author Program, which allows authors like you to promote your book(s) and yourself for free! Once you join the program, you can start doing the following:

    • Showcase all of your books in your profile.
    • Write blog posts.
    • View your stats.
    • Hold giveaways.
    • Add events.

    There are many other things you can do on the website. Readers can also follow your author profile, recommend your books to their friends, and add your books to their shelves, which will appear on their profile pages and become visible to everyone in their network.

Final Takeaway

What’s great about these different social media platforms is that you can easily sync them with one another. If you post something on one of your social media accounts then connect it to the others, your post will automatically be posted on those accounts as well, making self-advertising and promotion way easier for you.

There you have it! If you’ve got more social media campaign ideas for your book, feel free to share them!



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