Every view, every sign-up, and every click on the internet is recorded somewhere, and depending on where you stand, this could either be incredibly interesting or downright disturbing. Yet for authors, this social media monitoring scheme is definitely a plus.

The basis of any successful social media marketing is knowing your book’s target audience—who they are, where they are, and how they spend their time on the internet. And this can only be done through knowing the statistics behind social media demographics.

While there are quite a number of social media networks that you can choose to sign up with, knowing statistics will help you decide.

Facebook remains the Big Daddy, with more than 1.86 billion monthly active users.

Take note that writers have to be in this for the long haul, since most books are released at least months or years apart. Make sure to engage with your audience and compel them with your content. Avoid making your followers feel that you are only there to market them.

YouTube users are between the ages 25 and 34.

Thinking of releasing a book trailer? Upload it on YouTube! If you love being filmed and have strong camera presence, share your latest story through a video. However, keep in mind that publishing a good content can take time, and may require a proper recording studio setup.

60% of Twitter users purchase items from someone they’re following.

Use Twitter if you are thinking of publishing a young adult fiction novel, as this social media platform gears toward a younger crowd. This is also where podcast guests, influencers, and literary agents hang out.

Instagram users are 58 times more engaged than Facebook users and 120 times more engaged than Twitter users, according to Hoot Suite.

This is because all Instagram posts are highly visual, or in other words, extremely addictive. The great thing about this social media platform is that you can also check what other people are saying about your book by clicking on the hashtags.

47% of Facebook users admit that the social network has a big influence on their purchase behavior.

With its latest advertising system, Facebook is not only the biggest social networking site, but also the most powerful advertising platform around.

P.S. As the major advertising social media platform, how can social media help market your book? Know how social media can help you market your book in the next post.