As authors, it’s important to know the different book marketing trends of the year. Audience preference changes over time, and there will always be advances in technology and techniques. Book promotions and marketing methods are no less dynamic, and also transform as the years go by. Take a look at these book marketing trends.

Here are Trends to Use for Your Book Marketing Ideas

From online book publishing to digital publishing, marketing trends will be ever morphing as always, as we speak. That’s why authors need a sense of dynamism, as they go about promoting their work. Book sales trends are essential, whenever one gets their book out there.

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The following are some trends you need to keep up with, along with ways to market your book.

1. Relationship Marketing

Building strong relationships with customers can yield great results, and may also develop long-term deals. Always remember to act as a friend with your prospects, especially those who are more than willing to go for what you have to offer, which is your book. Relationship marketing can help boost author publicity.

2. Visual Marketing

Infographics are a great visual marketing tool, as they draw in attention toward what you can provide. It’s great to have someone create graphics that can provoke one’s thoughts for you. You don’t need to worry too much about directly attracting readers, because infographics can pique their interest.

3. Viral Marketing

Creating something that would most likely be shared by users, especially online, will also help out in marketing your book. Viral marketing has always been a long-existing trend, and has catapulted some of the most famous names in pop culture. Why not utilize viral marketing for your promotional needs?

4. Email Marketing

Email has become a mainstay in communication in online marketing. It’s easy to forget the importance of email with the rise of social media and the like. An email marketing platform like MailChimp helps out in fulfilling your email marketing needs, allowing you to reach a wider audience.

5. Social Media

Speaking of social media, everyone knows that plenty of individuals are already on multiple social networking platforms, such as Facebook, Twitter, and LinkedIn. It’s a great idea to tap into the world of social media, as it allows for a more personalized interaction, especially among customers and sellers.

All that being said, perhaps the most important thing to keep in mind is that any marketing trend should be engaging enough to convert leads into readers. Marketing your book may not be easy, but once you go about doing so, it’ll all be worth it.

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