Having a successful blog is great and all, but when the demand of an upgrade arises, you will have to think bigger. When it comes to creating and sharing content, the cyberspace is the best fit. An online magazine can be the next milestone for your creative writing endeavors. Below are the basic stages you need in setting up a lucrative online glossie.
|1) Identify your magazine’s niche.
Trendy, geeky, socially- and politically-aware, literary—a magazine can be anything. If you managed a blog before, take note of the recurring topics, the themes and issues you often write about. You can form your niche based on the topics you are already an expert on.
|2) Find out if your niche can generate an audience or market.
Check your niche if it’s marketable. You are going for an online magazine after all; it needs a steady following to stay afloat. If the field you’ve chosen doesn’t have a big following, look for another one. If you don’t want to change your niche, find some angles where you can promote it to a wider audience.
|3) Conceptualize your magazine’s design and come up with your signature.
Design is one of the factors that gives a printed magazine its unique style. It’s no different with an online magazine; in fact, good design is a must. Come up with your signature as well. What can your digital glossie offer that readers won’t find anywhere else?
|4) Get a domain name and start building your content.
Your domain name needs to be unique enough for brand recall but also not too exclusive that it makes search engine optimization difficult.
|5) Build a community.
Through social media marketing and search engine optimization, you can promote your magazine as a brand, and set up profiles and fan pages in Facebook, Twitter, Google+, LinkedIn and other popular online platforms.
|6) Monetize your online magazine.
Utilize pay-per-click ads or tie up with brands that have the same concept with your magazine and engage in brand building—you can even sell your own products and services. The important thing is to maintain grow your steady following to entice more advertisers.
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