Reaching Your Target Audience: An Introduction to Online Social Marketing

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May 14, 2016

How exactly will you decide which, among the many books sold online, are you going to purchase? Do you jump on Google and read book reviews, or do you log on to your Twitter account to see what’s new? Social media has been very influential, and you might as well take advantage of it.

 

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LitFire encourages writers to use Twitter for online social marketing.

 

Reach Your Target Audience by Using these Online Social Marketing Tips

Successfully publishing your book and seeing it on Amazon is just a job halfway done. You need to put yourself in your readers’ shoes. With the right marketing strategy, you can turn social networking sites into money making machines. Here are a few tips on developing an effective marketing strategy to get you on top of your game:

Social Media

Social networking sites like Facebook, Twitter, and LinkedIn have been popular mediums in finding and connecting with your target audience. Good social media strategy is knowing that every social media appeals to different users. If you are publishing a photography book, visual media like Instagram or Tumblr will let you display your artwork accompanied by a few words. If you are a writer who prefers using rhyming tag lines or catchy phrases, Twitter is your best bet. Social media gives people more confidence to purchase your book when they see you have a large following. The chances of selling get even higher when readers see other people discussing about your book.

Social Media

Blog account

Blogging is rapidly becoming a popular way of sharing information and contents. Book blogs could be in a form of text, podcast interviews, and video posts. There are actually millions of blogs out there, and making yours noticeable will be a challenge. The first step is to figure out who your target audience is, and what their interests are. Make sure to post frequently to get traffic to your blog and build legitimacy. Promote your book through appealing banners. However, you have to remember that not everyone is fond of reading long articles, so it is best to keep the word count under 500.

Becoming a blogger is a fantastic way of marketing yourself and your craft. It doesn’t only make you a better writer, but it also turns you into a better person.

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Author and Book Page

People nowadays turn to their computers when looking for anything—may it be something or someone. So if you want your audience to have an easier time looking you up, create an author and book page. Some specific suggestions with reference to the content are:

  • Recently Published Books
  • Book Reviews
  • Author’s Biography
  • Book Signings/ Latest News and Events
  • Social Media Links
  • Contact Information

These information will promote your book to prospective readers. Don’t forget to put direct links to your book, promote latest blog posts, and showcase good reviews that you have earned in­­­ your work.

 

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Reader Reviews

Using reader reviews to generate trust and give insights on your book is an excellent strategy to increase sales. Getting reviews from readers will go a long way in encouraging prospective buyers to slid your book in their carts. You will get both positive and negative reviews on your book, but you can turn things around by looking at the criticisms objectively. Websites like Goodreads and Amazon permit readers to write reviews about books they have read. You can also pay for professional and unbiased reviews from Clarion and Kirkus. These third party reviews are highly influential in the literary world and can be distributed to retailers and libraries.

Whichever techniques work for you, they will help you build an online empire and promote your book. There are still a lot of new ways of marketing which will give you an exclusive opportunity to do well in the literary world.

P.S: Do you have a book to publish? Here are the most common self-publishing problems that you should know.