Publishing a Book in Your Fifties: Adjusting to the Modern Day Demands through Social Media

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October 1, 2016

Different ages require different needs. When one reaches a certain age, preferences change, both in what books to read, as well as what stories to write. Writers who have reached the ripe age, far past midlife, needs to adjust to the growing necessity of the self-publishing industry, which entails solving modern day promotion problems.


AJC Decatur Book Festival 2016


Social Media Helps Publishing and Marketing Books Easier


Starting your self-publishing journey is easy enough for anyone of any age to understand. The process is really simple and is mostly similar, no matter what type of book or story you’re writing.




Marketing is a process that evolves. What marketing was decades ago is vastly different than what it is today. The method of making a marketing plan varies greatly from how it once was nowadays, and that’s why you need to brush up, if you want to reach out to different age groups, as well as your own.


Set up your social media

Social media is a great medium to use in book marketing. According to a marketing research, 74% of today’s audience takes cues on social media before making purchases. In fact, a whopping 50% of these consumers admitted to buying products based on social media recommendations.

What Can You Do?

  • Join Facebook groups
  • Establish a digital call card
  • Promote links to websites
  • Participate in online communities
  • Post images that promote your book
  • Inspire audience through a quote from your book
  • Advertise videos through YouTube
  • Connect with target readers directly




Publishing and promoting in social media may require much effort on your part, yet it becomes easier once you get familiar with the target demographic. Explore social media and know that it’s never too late to have your book published, because in any case, being in your fifties can yield great results when it comes to storytelling.