Online Social Marketing: Reaching Your Readers Using Social Media

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May 21, 2016

In this media-savvy world, you’re likely to spend more time promoting your book than actually writing it. Whether you choose to self-publish or go for the traditional route, the best place to market your craft is where majority of the population spend nearly a quarter of their time each day.

online social marketing


Reaching Readers through Online Social Marketing: The Power of Social Media


Right after your book is in circulation, it’s high time to take the plunge into marketing. We are going to concentrate on social media ideas that will promote your book in big social networking sites. Here are social media marketing techniques for an aspiring author like you to boost book sales:

social media

Be human

Social networking sites were made for people. In Twitter, for example, dropping contents and links all throughout the day is a total no-no. Act like a human being and encourage feedbacks and responses through engaging your readers. You will most likely gain more followers if there is an interaction going on. If you want to intrigue your readers about a new book coming up, ask questions to actually drive users to connect and talk to you. Question headlines are a good social media strategy.


Expect to reach for your card

Some businesses pay to gain followers and likes. This sounded a bit foolish years back, but the web marketing is a huge, untapped marketing resource.  You can stick with free marketing methods, but allocate some money for internet promotion. A 50-dollar bill can go a long way in making sure that your content is visible on the users’ newsfeeds. Invest in a professional looking content and use attention-grabbing words in your headlines, like unexpected, shocking, or surprising, to generate more likes and visits.


Create better headlines

You might have a sensational article but if your headline is not strong enough to draw traffic to your blog content, then you are doing something wrong. According to David Ogilvy, “Only 1 out of 5 readers gets past your headline.” Create a solid headline that audience can’t resist but click onto. Ditch fancy words and use your audience’s language. Next, be clear with your headline and avoid misleading titles. Putting up a deceptive headline will not only disappoint the readers, but they are also less likely to read further and share your content. Lastly, different headlines work for different people and varied social platforms. Tailor and modify the words according to your target readers.


Good customer service

Monitor conversations and comments about your content. If someone tweets or posts on your page, make sure to respond as soon as possible. We go back again to the first item in this list. Unanswered tweets and posts will lead to loss of trust because of a lack of communication on your part. May it be a positive or a negative response, these posts should be handled accordingly with respect and patience. Let your Twitter speak about how remarkable you are in handling your prospective customers.


Construct a social media plan

Decide how many social media accounts you are going to have. You are going to need more than one account as you might have a broad audience, and you have a few niches within those targeted viewers. An editorial calendar is a helpful tool in planning your social media posts. The editorial calendar should contain your content projects and publishing schedules. Activities should be broken down by hour or by day. More or less, your social media plan should include these categories:


  • The Social Media Platform
  • Targeted Audience
  • Your Aim
  • Content Type


In reality, publishing content is a challenging task as there will be times when you need to attend a meeting or go to an important event. Softwares, like CoSchedule, help you solve problems by scheduling blog posts and social posts before the blog content has been published.

Track improvements

Spare a few hours each month to review and analyze the improvements of your social media accounts in terms of number of clicks, followers, and likes. However, if social media analytics is not your cup of tea, there are tracking softwares that will do the work for you. A few examples are Google Analytics,, and Hootsuite. Tracking is a vital process as this will evaluate how effective your marketing strategies are.

Take advantage of these tips to get high book ratings. Jump to this site right away.

Years from now, online marketing won’t be an option anymore—as it will be a must. Social media is a pot of gold for aspiring writers who know what they are doing, and believe that they will see real  outcomes and valued connections.


P.S Overcome the challenges in self-publishing. Know the common problems in the industry. Click here.