The London Book Fair celebrates its forty-fifth anniversary with a bang. More than twenty-five thousand authors, illustrators, publishers, and other industry professionals filled the halls of Olympia, London last April. It was a three-day event bustling with creative and trade activities.

Creating Wonders with Self-Publishing: The London Book Fair Experience

On April 14 to 16, 2016, the Olympia, London opened its doors to tens of thousands of people to celebrate the forty-fifth year of the London Book Fair (LBF). The fair’s motto “making words go further” was successfully perpetuated by the numerous attendees hailing from over 124 countries all over the world.

From humble beginnings as a librarian’s trade show, the fair has grown into one of the largest publishing events in the world. Just last year, the LBF welcomed over 25,000 publishing professionals including authors, literary agents, illustrators, and many more. Once again this year, the LBF was a major hit with various industry professionals.

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The event was also well attended by the biggest names in the industry, including secretary of state for culture, media, and sport, John Whittingdale, and British scriptwriter, director, and actor Julian Fellowes. Former politician and international publishing phenomenon Jeffrey Archer also went to talk about publishing at the English PEN Literary Salon.

LitFire Publishing was among the many participants who contributed in the success of the fair.

This year marks LitFire’s first participation in the London Book Fair. LitFire’s marketing manager, Richard Stephens, along with authors Cami Onolfo, Sharron Ensign, Jenna Ellis, and Ron Lundmark, participated in the event’s various conferences, seminars, and networking activities.

The LitFire’s self-publishing authors were quick to entertain booth visitors, cordially welcoming and answering questions about their books. They also took the chance to learn more about the publishing market from key personalities in the industry. Their experience in the LBF has given them a greater understanding of what needs to be done to fulfill their publishing dreams.

When asked about LitFire’s plan for next year, Stephens answered, “[We will] continue to improve the experience for authors who would seek to have their books displayed at these events and find more ways to increase their exposure and get the attention of literary agents who could help said authors pursue traditional publishing avenues.”

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