How to Boost Your Social Media Presence

Calendar - Date
March 9, 2016

Self-publishing can seem complex for new authors. Without proper knowledge, the idea of publishing your own book can be daunting. LitFire Marketing Specialist discusses important self-publishing dilemmas that every first time author encounters.

“If one just takes time to read about how to publish a book and connect with the right publishing partner, the steps can be quite simple.”


LitFire participates in international book fair events, bringing authors closer to their readers.


4 Things You Can Do with Your Mobile Phone that Prove its Leverage to Your Social Media Presence


Nowadays, mobile phones are useful in many ways other than calling or text messaging. In principle, it’s still used to communicate with people from all over the world. This time, its function has developed into more than typing and reading words on the screen or speaking through and listening from the speaker. Due to the advances of human technology, mobile phones have become smarter and more functional than ever. The development of applications like Facebook, Twitter, Instagram, and many more has made reaching audience easier, even to the farthest corners of the world. So how is this relevant to promoting your new book?


1. Tweet to your heart’s content—anytime, anywhere

With only 140 characters allowed per tweet, you can’t exactly type a full summary of your book. Therefore, Twitter is a great way to post teasers or one-liners from your book. Garner a China-sized following and get them interested on your book. Frequently tweet things, not only about your content, but generally things that speak about you. Involve your followers by asking questions and optimize the use of hashtags. Get to know the latest trends and if they relate to you or your books, re-tweet them. Share links relevant to your book such as you author website, distributors of your book, and your other social media accounts.

Create a solid social media strategy. 5-minute tutorial. Learn more.

2. Optimize Facebook functions

With more than 1 billion users worldwide, Facebook is another country in itself. Take advantage of its numerous features and users to market your book. Create a page for your book and invite your friends to like it. Let them invite their friends to like it, too. Write posts about your book. Get into the latest trends. These days, text-on-image posts are quite popular. Videos are even more popular. If you’re writing a children’s book, you can directly upload videos of kids reading your book using your mobile phone. It’s important to show potential readers that others have read your book and have enjoyed it immensely. Make sure that your posts are not only interactive, but also entertaining. Don’t forget to share relevant information about your book like where people can purchase it, your author website, and your other social media accounts.


3. Instantly post pictures on Instagram

Many people are very visually-inclined. Appeal to these people through Instagram. Create text-on-image posts based on the content of your book. Share some poignant lines from your book edited on a dramatic background. Write a witty caption or something that will prompt your followers to comment. Again, optimize the use of hashtags. Include pictures of book events that you’ve attended. Let the future readers know that your book is out and available.


4. Blog about your book on Tumblr, WordPress, LiveJournal, and other blogging sites.

Unlike Facebook, these websites attract more text-loving people. Although, these sites allow for many graphics, they are mostly for blogging purposes. Here, you can let loose and talk in detail about your ideas and opinions. Write some drabbles, vignettes, or just share a glimpse of your book. Try to also look for posts that will relate to the themes of your content. Write about them or share posts about them. Make other users become aware that your blog exists. Showcase your writing prowess and let your skill speak for itself.




Likely, it will take several months before you gain followers to rival a celebrity’s social media account. However, with diligence and consistent posting, you will get what you want. Your mobile phone is just literally at your hands. Use it to your advantage.

Comments are closed.