Advertising in cinemas can be a great way to promote your book
In the modern world, advertising comes in many forms. Well, to state that advertising comes in many forms in itself is an understatement, and it’s often impossible to comprehend, especially when things get cluttered.
Advertising in cinemas has been around for quite some time now. The aim of theater ads is to reach out to viewers or individuals undistracted. Should you go for this form of advertising?
Here Are the Top Reasons Why You Should Go for Cinema Advertising
Experts have been coming up with more dynamic ways to promote a brand to audiences all over the world. Promotion has suddenly turned into an intricate process that involves research and analysis. But perhaps one of the easier ways to advertise is by the power of cinema.
Cinema advertising is actually a great way to gain attention, in a way that is so effective, it works well—albeit this approach is somewhat intrusive. People use cinema advertising to get a wider range of people have one thing in mind, especially with the right advertising strategies.
There are certain advantages and disadvantages to using cinema as a medium for promotion. But here, we can focus on the positive aspects that make big screen advertising so great. Below are some of them.
- Visual Impact
Viewers are too focused on the screen whenever they’re in cinemas. Such would be the perfect opportunity to use ads and placements, especially for books. People grow curious of the things that they see. As such, visual impact plays a crucial role in cinema advertising. Many advertisers, therefore, take advantage of visual impact in promoting brands.
- Younger, More Able Audience
Most young people go to cinemas to witness films catered for them, and we all know that they’re the perfect demographic for most forms of entertainment. Cinemas especially make it easier for sellers to reach out to the youth, who’d want to witness films even in trying times. Young people are the consumers of today and tomorrow, so it’s always a good idea to reach out to them.
- Low Ad Avoidance
Let’s face it: in cinemas, viewers have no choice but to watch what’s in front of them. Advertisers won’t pass up the chance to take this into account and have some sort of placement in cinemas at every opportunity with movie ads. If they’re actively anticipating for the movie, then they’d have to go through every ad shown in front of them.
- Deeper Engagement
Since viewers are glued to the big screen, there’s more opportunity for them to indulge in cinema ads. By showing ads on the screen, it becomes a standard to spark discussions and stimulate conversations that’d last for a long time. This is especially more prominent in digital cinema advertising.
- More Advertising Recall
On a smaller screen, viewers won’t really mind the ads that interrupt them with information. Through the big screen, however, it’s different in a sense that there’s so much quality in displaying ads on cinema. Also, the message hardly becomes repetitive and jarring to viewers.
Cinema advertising has become influential in shaping the minds of consumers. It might as well work for book exposure, especially with self-published works! Interested in taking advantage of cinema advertising in marketing your book? Get a hold of LitFire’s Silver Screen Service to advertise your book at the cinemas.