Many self-publishing authors find it hard to market their book because they don’t know where or how to start. Most of the time, they thought they can do everything on their own without the help of self-publishing companies. Well, that may be true for some authors, especially those who have already established their name. For a newbie author who’s published your first or second book, you need these marketing services to help boost your publicity and increase your book sales.
Cover Design: Show the look.
Let’s face it, books are judged by its cover. Therefore, if you want people to read what you’ve written, then you must invest in a good cover design. You have to spend enough time in choosing the background image, the font type, and even the font color. You must look for a design that will help you stand out from your competitors in the same genre. According to industry experts, book cover design is one of the most compelling marketing solutions in 2014. So, you should also use it this 2015.
Social Networking Marketing: Stay connected, always.
Do you have a Facebook, Pinterest, or Twitter account? Are you familiar with them? If you’re not, then you’re in big trouble. We have entered into the digital age where people use these top three social media sites to search and share information, aside from using it to communicate and socialize.
That is why, for a self-publishing author, it is highly recommended that you establish an active online presence in these sites. This way, your target audience will get to know you and your book better. Just remember the 80-20 rule of social media marketing and you will be alright. Meaning, you should allocate 80% of your posts for other relevant things and only use 20% for book marketing.
Book Exhibits : Get your book out there.
If you’re a member of a writing club, then you must have attended a lot of book exhibits the past few years. And if you’re smart, you’ll continue to participate in these book exhibits. These activities give you the chance to meet and greet your target readers. Not just that, this is an opportunity for you to sell your work to libraries, literary agents and book retailers. But how will you get into more book events? Well, that’s easy, just look for self-publishing companies that offer book exhibits as part of their book marketing services for you to get the exposure that you deserve.
Book Trailer: Use the beauty of videos.
Who would have thought that trailers aren’t just for films anymore? Nowadays, readers can also look at previews of different books through a trailer. Aside from reading the backcover copy, they can also watch a video clip. Hence, if you’re an author who wants to stand out in the market, this is the way to achieve your goal. What are you waiting for? Start thinking of an idea and make sure it’s forceful enough to entice readers to buy a copy of your book.
Book Review: Transform readers into publicists.
There is nothing more powerful than word of mouth advertising. Thus, if you’re serious about your marketing campaign, then you should utilize your readers and transform them into your marketing agents. How is that possible? Well, you can give out free book copies to professional reviewers as well as famous book bloggers. Their critique will serve as an endorsement to other potential readers and a guarantee for the quality of your book.
There you go, future best-selling self-published author. Make use of these book marketing services and you will reap the benefits in no time. Best of luck!