Your 5-Minute Guide to Success: Book Marketing Tips for the Busy Author

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March 23, 2015
Marketing Ideas
image credit to articlepoint

Yes! You’ve done your manuscript and you’re already very busy with the publishing process. What a great day to start your success in the self-publishing industry. You can almost smell the scent of your newly published book and feel its weight in your hand. In your mind, you can also see your work included in the bestseller list.
Suddenly, you were struck by a thought and yanked back to reality. Oh no, you have to think of an effective way to market your book. But how? You don’t know where to start or how to do it. But don’t panic, you can always hire book marketing professionals and follow these book marketing tips along the way.

  • Direct selling is a NO.

I know, it may seem like a bad idea, but please hear me out first. The world is already full of advertisements and people don’t want to hear another sales pitch from you. What they need is something that will convince them to buy your book without necessarily asking them to buy it. How will you do so?

If it’s a non-fiction, you can try to educate or enlighten your readers about an important issue that is related to your book’s subject. Or, if it’s a fiction book, give your target readers something that will entertain and catch their interest. And, of course, you can take advantage of social media sites or blogging platforms to implement these plans. Now, you’re not directly selling your book, but you’re making your target audience interested enough to make them grab a copy of it.

  • Remember to get a good partner.

The self-publishing process is not a piece of cake. You need to find a way to traverse all the twists and turns of the industry. But if you have a good agent beside you there is not much to worry about. Good agents can make self-publishing easier for you. They can handle some of the essential tasks as you publish your book while you take care of your other duties.

Most importantly, they can give you book marketing tips that will take your probability of success to the next level. Or better yet, they can manage the marketing campaign for you. So, your stress level doesn’t have to spike up to an alarming level.

  • Connection is the key.

Personal connection will go a long way when it comes to book marketing. If you try to establish a link between you and your target readers, they will feel closer to you as an author. Therefore, they won’t need too much encouragement to buy your work and all your upcoming books in the future. So, here’s what you have to do. First, increase your followers in social media and make the effort to personally connect with them. Second, keep them updated on what’s happening with your book. And third, keep the relationship strong by answering their questions and replying to most of their emails. Not an easy-peasy task but not a tough row to hoe either.

So, you’re on your way to becoming one of the successful authors in the industry. If you can just follow these book marketing tips, you will do more than alright!